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Spent Rs. 1 and earned Rs. 383 - Gurukrupa Realcon

Objective: Increase the number of conversions through paid marketing

Category: Real Estate

Ingredients: Social Media Advertising (Facebook/Google) | 3rd party lead generation

Subject: Social media Advertising

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About Gurukrupa Realcon

Gurukrupa Realcon, a name known for providing the best in quality homes in the real estate industry. Starting with a big success in New bombay, Gurukrupa Realcon decided to put its first footstep in Mumbai through 9 projects in Ghatkopar alone, 4 projects in Vikhroli, and 1 project in Juhu.
Gurukrupa Realcon provides you with the best spacious homes with top class infrastructure and amenities.

Delivery Overview

  • Gurukrupa Realcon joined with us in December 2021 with a plan of selling 150 flats in Vikhroli

  • The previous website had to be replaced with a new website that had better content and quality needed for customers to get a good site experience.

  • Increasing our bandwidth organically and made sure to capture each and every enquiry from the internet. We registered with 9 different platforms as a 3rd party collaboration.

  • Timely meetings with the entire pre-sales and sales team to explain them the campaign we had set for Gurukrupa Realcon. The presales team was trained 

  • Tracking mechanisms on social media platforms were set up and tested to ensure the lead source being measured correctly

  • Ad platforms setup and integration with the CRM

Impact & Results

  • In a period of 45 days,  2800 leads were generated

  • Cost per lead of Rs. 400 per lead (5$)

  • Leads from Facebook - 1460 leads

  • Leads from Google - 750 leads

  • Leads from Third party sites and activities - 590 leads

  • Total ad expenditure : 11.2 lacs ( 14,500 $)

  • Total flats sold through digital mediums : 58

  • Average Ticket size : 75 lacs (97,400 $)

  • Total revenue : 43 crores (5.6 million $)

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