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Survey Cloud Telephony - Lead Generation 

Objective: Generate Leads with TG Directors and Vice Presidents in IT for Exotel 

Category: BFSI / SaaS

Ingredients: Social Media Advertising (LinkedIn) | 3rd party lead generation

Subject: Social media Advertising

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About Exotel

6,000+ Businesses Use Exotel in India, Southeast Asia, The Middle East, and other emerging countries. From supporting a call center with 5 agents to connecting tens of thousands of cab drivers with customers, Exotel works with growing businesses of all shapes and sizes. Aiming to help move enterprise customer communication to the cloud. Some of their clients are Bank of Baroda, Byjus, FLipkart.

Delivery Overview

  • A landing page was created with minimal content. A multistep survey was created on the landing page.

  • The target Audience was to target Director- IT, VP-IT only in the BFSI sector.

  • We set up various LinkedIn campaign based on our target audience.

  • A Expert communication specialist was set up to sort of follow up on leads and survey results to identify and confirm them as genuine

  • Tracking mechanisms on social media platforms were set up and tested to ensure the lead source being measured correctly

  • Exotels new cloud telephony product was launched and it had various advantages over other competitors. The survey was designed in a way of only 8 questions to identify the current system they were using and the problems that they were able to solve, and the last question if they were interested to know about exotels cloud telephony system.

Impact & Results

  • 66 surveys were conducted and verified

  • 52 surveys showed interest in knowing more about exotel and were ready to take a free trial of the product.

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