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2x Organic Traffic Growth Using SEO for Zell Education

Objective: Increase the Organic traffic

Category: News and Media (B2B)

Ingredients: Search engine optimization | Content marketing 

Subject: Search Engine Optimisation

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About Zell Education

Zell Education is one of the first institutes that to provide ACCA Coaching classes in India.
Currently, Zell Education has trained 10,000+ students for ACCA and other courses. Being one of the top-ranked institutions across India, ACCA now provides training for CFA, IFRS, CMA, CPA as well.

Delivery Overview

  • Zell Education joined with us in April 2018 with a plan of increasing their organic traffic and rankings.

  • The website needed end-to-end audit as it faced a lot of indexability issues. Fixing this helped us increase the Organic traffic.

  • Identifying the right keywords/keyphrases was a necessity as the website earlier targeted different set of keywords, this was resolved by a thorough keyword research and replacing the entire keywords that were previously targeted on the landing pages.

  • Performing frequent optimizations and changes, writing blogs on trending topics, and creating backlinks on high Domain Authority websites helped us in achieving better organic performance.

Impact & Results

  • We saw 3x growth in terms of organic traffic coming to our website.

  • We saw an improvement in the number of sessions  by about 270% from November 2018 to March 2019  compared to that of the previous year.

  • Similar growth was seen in the number of Users and New Users coming to the website bringing more traffic to the website.

  • conversion rate went from 12% to 26%.

  • There is an increase in the average session duration that is almost half of the growth that we see in the number of sessions.

  • The total number of clicks and impressions have also become thrice to that of what the website used to get previously.

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